Our utmost apologies once again for going on an unexpected hiatus from updating our blog. Since our last entry, this is whats been going on: Our logo will be updated soon, our website has been temporarily updated, we’ve changed some of our rotating beers, we’ve embarked on our first ever google advertising campaign, we’ve added another optional ingredient to our goma sauce, we’ve added a garage parking sign, we’ve changed some of our smaller art pieces, we’ve made our first Cal Shabu iron-on patches, we’ve made our first Cal Shabu promotional video, and we’re actually closing in on our 1 Year Anniversary!!!
So our website has not been updated for over a decade! The interweb has changed quite a bit since the late 90′s and it was long overdue for an overhaul. We’re still fine tweaking our updated logo, but here’s our placeholder for the moment.
Beer, beer, beer… Sorry for not doing an update sooner. Posting our beer list on the blog seems the most natural thing to do, and I’m retarded for not doing it sooner. I think all of our beers are 90+ pointers on beer advocate, with the exception of one. Enjoy!
- Allagash White
- Cismontane Citizen Lager
- Deschutes Black Butte
- Green Flash West Coast IPA
- Green Flash Saison Diego
- Strand 24th St. Pale Ale
- Hitachino Nest White Ale
- Asahi Black
Onto our newest sauce addition; Freshly ground roasted black and white sesame seeds. This just completes the goma’s flavor profile. Ask for it when you get your hot drops!
Our parking signage is kind of a make-shift one we made with our vinyl plotter. For those who don’t know yet, we have underground spaces which can be accessed from the alley between 9th and 10th streets. Once you enter the alley, you’ll see the sign below directing you into a parking garage. For the time being as well, the Longevity karate studio has moved, and all of their marked spaces are available for parking until a new tenant comes in.
We’ve been looking for the right group of artists to do something special for the outside face of our ventilation hoods, and we’re close, but for now we got a couple new smaller pieces in. Fernando over at Universal Art Gallery has been amazing in helping us with the framing process. This orange/silver aluminum frame couldn’t be any more perfect for the simple and poppy Phil Lumbang piece. You can check out some of Phil’s earlier work here.
The second piece is a limited print released by Dissizit in 2011 with all proceeds going towards the Japan relief efforts. The artist is Slick.
When I first saw this print, not only was the overall visual cool, but I’m a sucker for nostalgia and childhood references. Every time I look at this little character, I’m reminded of Cool Spot, the 7-Up mascot from the 90′s. Well, at least a Japanese version.
In the name of marketing and branding, we also made one run of small iron-on patches. We thought they turned out pretty cool, and made them in 2 color combos: Charcoal/Yellow and Purple/Teal. If you’re one of our regulars and want to represent, let us know when you come in!
I went a little crazy in the beginning, but I’m just really happy to be able to finally represent Cal Shabu with a little style.
On that final note, its time for some shuteye and I’ll leave you with a photo of my cat Charlie’s least guilty face…